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8 Ways To Monetize Your Website [Infographic]
I don’t know about you but I don’t have a website for the sheer joy of it – I want to make money. The question arises, then: how do we do that? Well, of course there are our product and service...
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Build A Better Website: How To Build A Page… For Pages That Don’t Exist
In the “Build A Better Website” series, we’ll dissect a website page by page and put it back together with purpose and great content so that each page of your site can build trust, earn credibility and...
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Build A Better Website: Take Your Home Page From Trampoline To Magnetic...
In the “Build A Better Website” series, we’ll dissect a website page by page and put it back together with purpose and great content so that each page of your site can build trust, earn credibility and...
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While You Weren’t Looking: 3 Holy Crap WTF Scenarios That Will Wreck Your...
Once in a while little things go awry that make me go, “Well that was avoidable.” Some of those things are duh-moments, the kinds of mistakes and oversights that we know we shouldn’t have made. Others...
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7 Simple Changes You Can Make To Improve Your Website Conversion Rate
The single most important component of your web-based business is your website’s conversion rate. What is a conversion? Though that will be answered differently for every company, the simple answer is...
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Your Web And Social Efforts Are Part Of Your Business. 5 Ways to Treat Them...
Protecting your business is paramount. Most businesses are familiar with legal and insurance needs for their brick and mortar assets, but sometimes the digital assets get ignored. Here are some...
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Mobile Vs. Desktop: How Much Content Should You Have?
Over the past few weeks, I’ve had a number of conversations and listened to several podcasts where people have opined on how content should be assembled for a company mobile website vs. a desktop...
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9 Ways The Photography On Your Website Is Making You Look Dumb
Whether you run a business website or a blog, chances are you’re going to use photos. And in today’s visual world, we know that photos are a great way to capture interest, increase engagement and –...
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Why My Daughter Getting In Trouble Might Make You Realize Your Marketing...
Caitlin really is a very good little girl. But she’s two-and-a-half years old and has her moments. When Caitlin cops a toddler ‘tude, my wife and I always make her say she’s sorry, and what she’s sorry...
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Ready To Launch Your Website? The 12-Point Ready-Test-Go Checklist
You’re ready to launch your website! If you built it yourself, you might be thinking, “Done! And go…” without really understanding all the little things that can really ruin your good day. Maybe you...
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10 Common Sense Tips For Building A Good Website: Tip #7
Having a website is more of a process than a project and even when you're done, you're never really done. If you want to be successful, think of your website like your new child. You need to nurture it...
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10 Common Sense Tips For Building A Good Website: Tip #8
Chances are the world is going to discover your site through the search engines. Even customers who know your site's address may still go to search engines to reach the site. If your site is search...
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10 Common Sense Tips For Building A Good Website: Tip #9
Another one for the "seems obvious" category, but pay attention. If you haven't visited, used and scrutinized your competitors' sites, then you are missing a huge opportunity. You should be aware of...
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10 Common Sense Tips For Building A Good Website: Tip #10
A good website doesn't stand alone. It must be an integrated part of your marketing plan and an extension of your company's message, values and goals. Use your site as a tool, one that evolves and...
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4 Simple Steps To Selecting And Buying A Domain Name: Step 1
If you're ready to take your business online, you need to buy a domain name... your own piece of branded online real estate. That name can suit you well or make life miserable depending on how...
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4 Simple Steps To Selecting And Buying A Domain Name: Step 2
Choosing a domain name is a pretty big commitment. Think about it before buying, before you end up regretting every dollar you invested in printing it on your collateral materials, before you end up...
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4 Simple Steps To Selecting And Buying A Domain Name: Step 3
A domain name is part of your business image and brand identity. It can impact everything from your print advertising to your search engine marketing so good planning is ultimately going to be your...
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4 Simple Steps To Selecting And Buying A Domain Name: Step 4
If you've planned properly, you've got a list of potential domain names that reflect your brand and make sense for your business. So sit down, open up a browser and get ready to own a little piece of...
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10 Fundamentals For Ecommerce Success: Tip #1
If you're just starting out online, or have been around a while and want more sales from your ecommerce site, now is a good time to examine the fundamentals of a good ecommerce website so that yours...
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10 Fundamentals For Ecommerce Success: Tip #2
Building a successful ecommerce site is much like building any other piece of a successful business and marketing strategy. It requires time, dedication, expertise and investment. Don't be fooled by...
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